Telling a handmade fashion story through AI video, design and music production.
Cosas is a sustainable handmade clothing brand based in Nottingham, UK. Each garment is made-to-order using repurposed fabrics, crafted with care and intention. Founder Cat approached Robot Story to bring the heart of her brand to life in video form — something that felt dreamy, natural, and deeply personal.
This project combined our full creative offering:
✔️ AI visuals
✔️ Music production
✔️ Video direction
✔️ Full-cycle creative development
1. Discovery
Understanding the vision behind Cosas
Every successful video starts with a strong foundation. In our Discovery phase, we worked closely with Cat to understand the essence of Cosas — not just what they make, but why they make it.
We conducted an onboarding session to explore:
- Core values: handmade clothing, slow fashion, sustainability, and personalisation
- Audience: conscious consumers looking for unique pieces with a story behind them
- Goals: to increase brand visibility and attract new followers on Instagram through a visually striking short-form video
- Tone: soft, authentic and inspired by nature
Cat shared photos of her garments for us to use as base references in the visual development stage. These were simple photographs taken on an iPhone with garments laid flat on her work station.
2. Storyboard
A golden-hour aesthetic meets midsommer magic
From the beginning, Cat described wanting to bring positivity and to use her campaign slogan of “Preloved, Reloved”. As part of the storyboard process, we came up with the idea Midsommer festival vibes — warm golden light, open fields, old friends, a quiet sense of joy. We used this as the creative backbone for our storyboard.
Here’s how we brought that vision to life:
Visual Concept Development
We designed scenes that captured:
- Sun-drenched outdoor settings
- Soft focus and pastel palettes
- A sense of flow, movement, and calm
- A visual tone that feels handmade and organic
Custom Soundtrack Creation
Our creative processes often begins with creating a custom song. This allows us to create a tempo for video production and sets our intention for the project.
We produced an original song with lyrics from scratch, written and composed exclusively for Cosas.
Oh, it ain't brand new, but it fits just right
Like a song that plays in the pale moonlight
Pre-loved, re-loved, worn-in and wild
Every scar, every stitch, got a story inside
Take my hand, we’ll dance again
We’re pre-loved, re-loved again
Yeah, we're pre-loved and re-loved again.
The song was designed to:
- Feel light and hopeful, with soft guitars and ambient textures
- Reference Cosas’ brand goals of “Preloved, Reloved”
- Support the emotional tone of the visuals without overpowering them
This original score gave the video a strong identity — one that can now be reused in future Cosas content to build brand consistency.
You can hear the original track here:
3. Production
Blending AI innovation with real-world style
Once the concept, sound and visuals were locked in, we moved into production.
AI Model Creation
We designed bespoke AI models that reflected Cosas’ target audience — youthful, festival-vibin’ and grounded in conscious values.
Clothing Integration
Using the garment photos Cat shared, we applied Cosas clothing to the model with AI-based styling tools. This process ensured:
- Proper fit and drape
- Faithful color and texture recreation
- Emphasis on the unique handmade qualities of each item
Once completed, the AI models are now wearing Cosas’ clothing.
Scene Animation
With visuals and audio aligned, we animated the sequence into a fluid, story-driven short video. Every frame was built to support:
- Cosas’ brand feel
- A sense of gentle motion
- High engagement for social media platforms like Instagram Reels
4. Delivery
From draft to final video, ready to post
The final Cosas video was delivered in vertical format, optimized for Instagram and TikTok. We provided:
- A master version with full-quality audio and animation
- Trimmed versions for social stories
- A custom thumbnail and stills for static posts
- Guidance for captioning and release timing
The result was a unique branded video that brings together fashion, storytelling, music, and emotion — all wrapped into a format that connects instantly with Cosas’ audience.
And here it is:
💬 “This is so magical — it’s exactly how I wanted my brand to feel. I am stunned that this was even possible! ”
– Cat, Cosas
What We Did
- Brand Discovery & Creative Strategy
- Storyboarding & Art Direction
- AI Image Generation & Model Styling
- Original Music Composition
- Full Video Production & Delivery
- Discovery to Final Delivery in 4 Days
